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Understanding social and cultural differences

January 14, 2021
November 12, 2020
Start time:
6:00 pm
End time:
8:00 pm
Houston Community College, Katy Campus
HCC Katy, 1550 Foxlake Dr, Houston, TX 77084
Register here

Many entrepreneurs want to do business in the United States.They expect that they can enter the market with their Dutch mentality. Although the Netherlands and the US seem to have many similarities, the reality is completely different.

Doing business in another country is always a challenge and certainly in the US. Every state has its own culture and rules. And even within a state there are many differences.

Fortunately, more than 100 Dutch companies have preceded you in Texas. They have all found their way. At the NBSO we receive questions daily about doing business in Texas. That is why we have developed a series of workshops in collaboration with SCORE and Houston Community College with the theme "The secrets of doing business in Texas".

The topics of the workshops are:

  • Finding, developing and maintaining relations
  • Becoming more successful as a foreign organization
  • Finding sources of funding
  • Understanding social and cultural differences

During each workshop, different experienced entrepreneurs will give you tips and tricks about doing business in Texas. Whether you have been working in Texas for years or want to start a business in the region,these workshops are interesting for anyone who wants to do business successfully in Texas.

Don’t miss this opportunity to learn with us!

About this workshop

Texas is a very multicultural region and is home of the most diverse city in the US (Houston). This means you not only have to work with local people, but also with professionals from around the world.

Do you need to build or hire a new team? You already have one but you are struggling to communicate with them? Could cultural differences be the reason? Or does it have to do with a generation gap? To get the most out of a (multicultural) team, it’s important to understand these differences and learn to collaborate effectively.

During this workshop you will learn to transform these (cultural) differences into a competitive advantage and adjust your strategy accordingly, to ensure you can work more effectively in a multicultural environment.

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