Can you tell us something about your company?
We are a specialized logistics advisory and investment firm dedicated to the midstream sector of the Chemicals, Oil, Gas and Renewable industry. On the advisory side we develop terminal projects and assist in M&A processes on behalf of a wide array of clients. On the investment side we have started to develop midstream projects for our own account with the backing of private equity. Our focus area is North- and Latin America. We started in May 2020 and have a group of 12 consultants and developers who are contributing to Acretio’s growth journey. As part of our advisory practice, we also support European companies in their market entry activities into the US and Latam.
Why did your company choose Texas?
Texas is home to the Energy capital of the world, Houston. This allows us easy access to key customers, service providers and construction contractors as well as the United Hub at George Bush International airport, from where we can reach the major marine bulk liquid terminal markets in the Americas on direct flights.
What kind of advice can you give to Dutch entrepreneurs who want to do business in Texas?
Doing business in the United States coming from Europe is much easier than any other overseas markets. Texas is very business friendly, and Houston is an internationally oriented city and business community. A few things stand out in comparison. Firstly, the legal system is substantially different, Dutch and European laws are more prescriptive and the content of contracts is supplemental to the laws in place. US contracts are more extensive in content as most matters will be spelled out, therefore, quality legal advice in an early stage is important. Secondly, work permits for foreign staff in the US are not easily obtained and access to the US from Europe is currently limited due to CV-19 travel restrictions. Having reliable partners in the local market that can represent the company without the need for travel, can be very beneficial in the early stages of a new market entry. Thirdly the business culture in Houston is relationship based, breaking bread and sharing a meal is an important part of establishing a network in your industry. Taking your time to build and maintain these relationships will greatly benefit your success.